Wednesday, December 16, 2015

The Hype Awakens

I'm a pretty big "Star Wars" fan, and I know that Disney has to recoup its $4 billion investment, but even I thought this marketing tie-in was a bit of a stretch:

 

Just because one corporation owns both Lucasfilm and ESPN doesn't mean you should put a half-hour infomercial for the new "Star Wars" movie on a sports network - kendo is a pretty slim link to a sci-fi movie. It's like having the History Channel run a special on how the dogfights above the Death Star were inspired by WWII footage.

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