Monday, May 28, 2007

Miscellany: So that's why it's so catchy

It's no secret the U.S. Army spends a lot of time and energy on recruiting - from magazine ads to multiplayer video games, watching how our country sells the life of a soldier is an interesting pastime. The most visible weapon in the arsenal, so to speak, is the TV commercial.

The recent "Army Strong" campaign has been plastered over the airwaves for awhile now, and this article is a neat look behind-the-scenes. The Army spares no expense here - even the score for the commercial is the work of famed composer Mark Isham (his filmography is incredibly extensive). I can't think of a better way to convince people to join than getting the guy who scored "Miracle" and "Invincible":

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