Sports: Hey, What's That Annoying Buzzing Sound?

The good news: The 2010 FIFA World Cup has finally arrived, with 32 nations competing for soccer's most coveted prize. Hundreds of millions watch each match, and the cumulative audience is in the billions.

The bad news: This year, it's being hosted in South Africa, which means every TV broadcast of the World Cup is drowned out by the noise of vuvuzelas.

Of course, American indifference to soccer is well-documented, as is our relative futility in the World Cup. That's starting to change (and once someone is willing to pay soccer players the sort of salaries MLB superstars command, the U.S. should become a soccer powerhouse), but for now, TV broadcasters will have to drum up excitement: