Saturday, March 29, 2008

Miscellany: Some kind of genius.

I've complimented GEICO's ad department before, but the company (or at least its ad agency) just keeps surprising me. The latest in the series of "celebrity spokesperson" commercials features Mrs. Butterworth:



I mean, not only do you get the "Mrs. Butterworth" people to pay you for the exposure of their product, but you also get a memorable spokeswoman without having to build her from the ground up. This kind of symbiotic crossover is very common nowadays, but GEICO drops all subtlety and nuance and just hammers you with both syrup and car insurance.

2 Comments:

At 12:40 PM, Blogger Breda said...

Mrs. Butterworth always creeped me out, don't know why.

 
At 3:49 AM, Blogger James R. Rummel said...

Mrs. Butterworth always creeped me out, don't know why.

She's a talking glass bottle, and she seems fine with the idea that you are going to pour her guts out on to your waffles and chow down.

Why wouldn't that creep you out?

James

 

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