Miscellany: Some kind of genius.
I've complimented GEICO's ad department before, but the company (or at least its ad agency) just keeps surprising me. The latest in the series of "celebrity spokesperson" commercials features Mrs. Butterworth:
I mean, not only do you get the "Mrs. Butterworth" people to pay you for the exposure of their product, but you also get a memorable spokeswoman without having to build her from the ground up. This kind of symbiotic crossover is very common nowadays, but GEICO drops all subtlety and nuance and just hammers you with both syrup and car insurance.