Tuesday, September 16, 2008

TV: Those Seinfeld/Gates commercials

They're weird. And they don't seem to be promoting anything (the first spot only has a cursory mention of Microsoft, for example, and the second video doesn't mention it at all).

I suppose that Bill Gates still equals Microsoft to a lot of people (being one of the world's wealthiest men will tend to do that), but this is an awfully subtle way of keeping the company and its products relevant in the minds of computer users.

Maybe that's the point - even if the ads aren't very effective, they're a refreshing change from Apple's "I'm a Mac and you're a PC" TV spots, which tend to be rather blunt and in-your-face. The Mac spots were very effective at the beginning, but I think a lot of users tired of them and the smug tone they adopted.


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